Ananda Partners with The 1 to Offer Exclusive Benefits for Condo Ownership Using The 1 Points

 

Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, holds the top position in the condominium market near the BTS Skytrain. The company emphasizes its commitment to developing housing that meets the diverse needs of urban living. Recently, Ananda has teamed up with The 1, a leading digital lifestyle platform in Thailand, to provide exclusive benefits for using The 1 points to gain ownership of condominiums from 10 projects under the quality brands "Ideo" and "Ideo Mobi" through the campaign "Ideo Mobi x Ideo Super Point." This marks a first in the real estate industry, offering such a unique experience. Customers can use just 3,000 The 1 points instead of a 3,000 baht reservation fee, along with the opportunity to earn additional The 1 points, totaling over 80,000 points, after successfully reserving a project starting from August 1st onwards. Additionally, the campaign enhances convenience for digital-age customers with the P2M Store platform (Store.prop2morrow.com), which offers a variety of valuable services.

 

Ms. Maneerat Thanachyaseht, Managing Director of Ideo/Ideo Mobi, Ananda Development Public Company Limited stated that participating in this campaign is a significant step for Ananda in expanding its strong and growing customer base. Ananda is the first real estate developer in Thailand to collaborate with The 1 to offer such exclusive benefits to customers through the "Ideo Mobi x Ideo Super Point" campaign, where customers can use 3,000 The 1 points instead of a 3,000 baht reservation fee and also receive up to 80,000 additional The 1 points after successfully reserving a project. Ananda aims to present promotions that align with customer needs, including various special services that provide benefits and convenience. The additional The 1 points for those reserving the right to purchase condominiums from Ananda's 10 projects at special prices will help target customers access housing more easily and create a positive impression among consumers, thus creating opportunities and enhancing business prospects for the organization to reinforce its leadership in developing housing that meets the needs of urban living in every aspect.

The campaign features 10 quality projects located in high-potential areas near the BTS Skytrain, including Ideo Ratchada - Sutthisan, Ideo Rama 9 New Cut, Ideo Thapra Interchange, Ideo Sathorn Wongwian Yai, Ideo Rama 9 - Asoke, Ideo Chula - Samyan, Ideo Sukhumvit - Rama 4, Ideo Mobi Sukhumvit 66, Ideo Mobi Rangnam, and Ideo Mobi Asoke. Additionally, the projects offer bonus points for customers who reserve and sign contracts immediately, receiving 10,000 points* and an additional 70,000 points on the transfer date* (conditions apply as specified by the company).

 

Mr. Rawi Phuapornpong – Head of The 1 Business, an executive from The 1, a leading digital lifestyle platform in Thailand under the Central Group, commented on this collaboration, stating, "With The 1's commitment to providing the best experience for our members, we have partnered with allies through the creation of a partner network in the Ecosystem (The 1 Ecosystem) that includes partners both within and outside the Central Group, covering all business sectors that cater to consumer lifestyles, including housing. Collaborating with Ananda, a leading real estate developer in Thailand, presents a great opportunity to offer exclusive benefits that are available only to The 1 members."

This collaboration marks the first time that all three parties—The 1, Ananda, and Prop2Morrow, a marketing consultancy and online media company in real estate—have joined forces through the online platform called "P2M Store" (Store.prop2morrow.com), which serves as a new shopping destination for those interested in housing, gathering special deal projects and valuable promotions while enhancing the convenience of purchasing condominiums for customers.


Mr. Kornkawin Peeradechpaisarn, Chief Marketing Officer of Prop2Morrow Co., Ltd. stated, "This collaboration can be described as a Win-Win-Win strategy, benefiting both The 1 and Ananda in providing exclusive benefits and enhancing customer value for all members and customers who will experience an improved quality of life."